Phantom Smoothing Blur Lip Balm

What it is: A lip-perfecting balm that delivers feather-light, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours.

Formulation Type: Lip Balm & Treatment

Benefits: Hydrating, Long-wearing, Plumping

Highlighted Ingredients:

- Conditioning Complex: A blend of emollients and oils that nourishes, smooths, and softens.

- Smoothing Gel-Base and Hyaluronic Acid: Blurs the appearance of lips.

- Emollient and Oil Blend: Nourishes the skin barrier for up to 12 hours.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. It is also vegan and cruelty-free.

What Else You Need to Know: This ultra-silky, gel-based formula quickly blurs and smooths lines, leaving lips looking and feeling cashmere-soft all day long. Smooth to the touch, these balms effortlessly wrap lips in a single swipe of color for addictive, nondrying wear. Available in a curated collection of five shades, each designed to enhance your natural lip tone with soft-matte, buildable color.

Clinical Results: In a US consumer study with 34 participants, instantly after use:

- 97% said this product effortlessly glides and seamlessly smooths lips

- 94% said this product enhances the look of their natural lip color

- 82% said this product blurs lip lines for fuller looking lips

In a US consumer study with 34 participants, after 8 hours:

- 88% said this product makes lips feel softer

- 85% said this product is nondrying and comfortable throughout the day

- 82% said this product makes lips look smoother

In a US consumer study with 34 participants, after 12 hours:

- 91% said this product feels weightless on lips

- 91% said this product has a soft-matte finish all day

- 82% said this product makes lips feel more nourished for 12 hours