Mascara 101 Lengthening and Lifting

What it is: Lifting and lengthening mascara for full, feathered lashes in a flash.

Formulation Type: Lengthening

Highlighted Ingredients:

-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.

- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.

- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash. Buildable, lightweight and volumizing, lashes are left full and feathered, never cakey or flakey. Designed with a unique molded brush to extend, lengthen and define lashes.

Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here .