M·A·Cximal Silky Matte Viva Glam 12HR Wear Lipstick

What it is: A silky matte lipstick that gives back 100 percent to support gender, racial, and sexual equality – while delivering up to 12-hour color.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing, Moisturizing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and sulfates SLS & SLES.

What Else You Need to Know: Put your money where your mouth is with M·A·Cximal Silky Matte Lipstick that gives back 100 percent. For 30 years, VIVA GLAM has supported gender, racial, and sexual equality. This silky matte lipstick delivers bold, color-true pigment with up to 12-hour wear and 8-hour moisture, leaving lips soft and visibly fuller.

Clinical Results: In consumer testing on 120 women, after using product for 1 week:

- 98% said this lipstick feels comfortable throughout wear

- 95% said this lipstick provides high-impact color throughout wear

In consumer testing on 109 women, after using product for 1 week:

- 96% said this lipstick leaves lips feeling soft and smooth